Privacy policy

 

At lioncityco.shop, we respect your privacy and are committed to handling personal information responsibly, transparently, securely, and in accordance with applicable United Kingdom data protection and privacy requirements.

This Privacy Policy explains how lioncityco.shop collects, uses, stores, shares, discloses, protects, and otherwise processes personal information when you visit our website, browse products, create or use a customer account, place an order, make a payment, receive a delivery, contact customer service, request a cancellation, return or refund, subscribe to marketing communications, interact with cookies or similar technologies, or otherwise use our online store and related services.

This Privacy Policy is intended primarily for customers and website visitors in the United Kingdom and is designed to operate consistently with applicable UK privacy and data protection requirements, including the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR), and applicable amendments introduced by the Data (Use and Access) Act 2025, as those requirements apply to our activities.

Our online store may use Shopify and other third-party service providers to support e-commerce functionality, payments, order fulfilment, shipping, fraud prevention, customer support, analytics, security, marketing, and other legitimate business operations.

For any privacy-related question, request, objection, or complaint, please contact:

lioncityco.shop
Email: info@lioncityco.shop
Website: lioncityco.shop
Primary Market: United Kingdom

1. Who We Are

lioncityco.shop operates an online retail store through which customers may browse and purchase products.

For personal information that we determine the purposes and means of processing, lioncityco.shop acts as the relevant controller for the purposes of applicable UK data protection law.

Certain third-party organisations may independently determine how they process personal information in connection with their own services. These may include payment providers, financial institutions, delivery carriers, Shopify, fraud-prevention providers, and other service providers.

Throughout this Privacy Policy:

“lioncityco.shop,” “we,” “us,” and “our” refer to the operator of lioncityco.shop.

“You,” “your,” “customer,” “visitor,” and “user” refer to individuals interacting with our website, products, or services.

2. Privacy Contact

Our primary privacy contact is:

info@lioncityco.shop

You may use this email address for matters including:

  • Questions about this Privacy Policy;

  • Personal data access requests;

  • Correction requests;

  • Erasure requests;

  • Restriction requests;

  • Objections;

  • Data portability requests where applicable;

  • Direct marketing objections;

  • Consent withdrawals;

  • Cookie-related enquiries;

  • Complaints about our handling of personal information; and

  • Other privacy or data protection matters.

3. Scope of This Privacy Policy

This Privacy Policy applies to personal information processed when you:

  • Visit lioncityco.shop;

  • Browse our products;

  • Search our website;

  • Add products to your basket;

  • Begin or complete checkout;

  • Place an order;

  • Make a payment;

  • Create or use a customer account;

  • Receive an order;

  • Contact customer service;

  • Request an order cancellation;

  • Request a return;

  • Request a refund;

  • Report a damaged product;

  • Report a faulty product;

  • Submit a complaint;

  • Subscribe to marketing communications;

  • Interact with promotional content;

  • Submit feedback;

  • Submit a review where available;

  • Interact with cookies or similar technologies; or

  • Otherwise use our online services.

This Privacy Policy does not necessarily govern third-party websites, applications, platforms, or services that operate independently from lioncityco.shop.

4. What Is Personal Information?

Personal information, also referred to as personal data, generally means information relating to an identified or identifiable individual.

Information may identify you directly or indirectly.

Examples may include:

  • Name;

  • Email address;

  • Telephone number;

  • Delivery address;

  • Billing address;

  • Customer account information;

  • Order number;

  • Purchase history;

  • IP address;

  • Device identifiers;

  • Online identifiers;

  • Customer communications; and

  • Transaction information.

Information that has been effectively anonymised so that an individual can no longer reasonably be identified is generally not treated as personal information.

5. Personal Information We May Collect

The categories of information we collect depend on how you interact with lioncityco.shop.

We may process the categories described below.

6. Identity Information

Identity information may include:

  • First name;

  • Last name;

  • Customer account name; and

  • Other identification information voluntarily provided in connection with an order or enquiry.

7. Contact Information

Contact information may include:

  • Email address;

  • Telephone number;

  • Delivery address;

  • Billing address; and

  • Other contact information necessary to provide our services.

8. Order Information

When you place an order through lioncityco.shop, we may process:

  • Products ordered;

  • Product variations;

  • Product quantities;

  • Order number;

  • Purchase date;

  • Order value;

  • Currency;

  • Discounts;

  • Delivery method;

  • Delivery status;

  • Return information;

  • Refund information;

  • Replacement information; and

  • Purchase history.

9. Payment and Transaction Information

Payments may be processed through specialist third-party payment providers.

Depending on the payment method selected, information associated with the transaction may include:

  • Payment method;

  • Billing information;

  • Transaction identifier;

  • Payment status;

  • Authentication information;

  • Limited card-related information made available to us;

  • Fraud-prevention information; and

  • Refund transaction information.

We generally do not need to directly store your complete payment card number or card security code where these details are securely processed by a payment provider.

10. Customer Account Information

Where customer account functionality is available, we may process:

  • Account identifiers;

  • Saved addresses;

  • Account preferences;

  • Order history;

  • Account activity;

  • Customer profile information; and

  • Other information associated with the account.

You are responsible for maintaining the security of your account credentials.

11. Customer Service Information

When you contact us, we may process:

  • Your name;

  • Email address;

  • Telephone number;

  • Order number;

  • Product information;

  • Details of your enquiry;

  • Complaint information;

  • Return information;

  • Refund information;

  • Photographs;

  • Videos;

  • Supporting documents; and

  • Correspondence between you and our customer service team.

12. Delivery Information

Where necessary to deliver an order, we may process:

  • Recipient name;

  • Delivery address;

  • Telephone number;

  • Email address;

  • Delivery instructions;

  • Tracking number;

  • Delivery status;

  • Delivery attempt information; and

  • Other information required by the relevant carrier.

13. Technical Information

When you visit lioncityco.shop, certain technical information may be collected automatically.

This may include:

  • Internet Protocol address;

  • Browser type;

  • Browser version;

  • Operating system;

  • Device type;

  • Device identifiers;

  • Language settings;

  • Time zone;

  • Approximate geographic region;

  • Referral source;

  • Session information;

  • Error information; and

  • Security information.

14. Website Usage Information

We may process information regarding your interaction with our website.

This may include:

  • Pages viewed;

  • Products viewed;

  • Searches performed;

  • Time spent on pages;

  • Shopping basket activity;

  • Checkout activity;

  • Navigation patterns;

  • Referral information;

  • Website interactions; and

  • General usage patterns.

15. Marketing Information

Where applicable, we may process:

  • Marketing preferences;

  • Newsletter subscription status;

  • Consent information;

  • Unsubscribe requests;

  • Email engagement;

  • Promotional interactions; and

  • Advertising interactions.

16. Cookie and Tracking Information

Where permitted, we or our technology providers may collect information through technologies such as:

  • Cookies;

  • Pixels;

  • Tags;

  • Scripts;

  • Web beacons;

  • Local storage;

  • Session identifiers;

  • Device identifiers; and

  • Similar technologies.

More information about these technologies is provided later in this Privacy Policy.

17. How We Collect Personal Information

We may collect personal information from several sources.

Information You Provide Directly

You may provide information when you:

  • Place an order;

  • Complete checkout;

  • Create an account;

  • Contact customer service;

  • Request a return;

  • Request a refund;

  • Submit a complaint;

  • Subscribe to marketing;

  • Provide feedback;

  • Submit a review; or

  • Otherwise communicate with us.

Information Collected Automatically

Certain information may be collected automatically through:

  • Cookies;

  • Server logs;

  • Device technologies;

  • Security tools;

  • Analytics systems; and

  • Similar technologies.

Information From Third Parties

We may receive relevant information from third parties including:

  • Shopify;

  • Payment processors;

  • Banks or payment services;

  • Shipping carriers;

  • Fulfilment providers;

  • Warehousing providers;

  • Fraud-prevention providers;

  • Analytics services;

  • Advertising providers; and

  • Customer support systems.

18. Why We Process Personal Information

We process personal information only where there is an appropriate purpose and lawful basis.

Purposes may include:

  • Processing orders;

  • Taking payments;

  • Delivering products;

  • Providing customer support;

  • Handling returns;

  • Processing refunds;

  • Preventing fraud;

  • Protecting our website;

  • Improving our services;

  • Conducting permitted analytics;

  • Sending lawful marketing;

  • Complying with legal obligations; and

  • Establishing, exercising, or defending legal rights.

19. Processing Orders

We may process your personal information to:

  • Receive your order;

  • Verify the order;

  • Confirm payment;

  • Allocate products;

  • Prepare goods;

  • Package goods;

  • Arrange dispatch;

  • Arrange delivery;

  • Provide order updates;

  • Handle cancellations;

  • Process returns;

  • Provide replacements; and

  • Issue refunds.

This processing is generally necessary to perform or prepare to perform a contract with you.

20. Processing Payments

Relevant information may be processed to:

  • Authorise payment;

  • Complete transactions;

  • Authenticate payment methods;

  • Prevent fraud;

  • Issue refunds;

  • Handle chargebacks; and

  • Maintain transaction records.

Payment providers may process certain information under their own privacy policies and legal responsibilities.

21. Delivering Orders

To fulfil and deliver orders, we may share appropriate information with:

  • Delivery carriers;

  • Postal operators;

  • Warehouses;

  • Fulfilment providers;

  • Logistics companies; and

  • Other providers involved in delivery.

Information shared may include:

  • Name;

  • Delivery address;

  • Telephone number;

  • Email address;

  • Order details; and

  • Delivery instructions.

22. Providing Customer Support

We may process information to:

  • Answer customer questions;

  • Investigate order problems;

  • Handle complaints;

  • Process cancellations;

  • Process returns;

  • Issue refunds;

  • Investigate missing parcels;

  • Review damaged-product claims;

  • Review faulty-product claims; and

  • Provide other customer assistance.

23. Fraud Prevention

We may process personal information where reasonably necessary to:

  • Detect fraudulent transactions;

  • Prevent payment abuse;

  • Identify suspicious orders;

  • Protect customer accounts;

  • Prevent identity misuse;

  • Investigate fraudulent refund requests;

  • Protect payment systems; and

  • Protect customers and our business.

Fraud-prevention systems may use automated techniques to identify transactions requiring additional review.

24. Website Security

We may process technical and account information to:

  • Detect security threats;

  • Prevent unauthorised access;

  • Protect customer accounts;

  • Prevent malicious activity;

  • Protect checkout systems;

  • Diagnose security incidents; and

  • Maintain website integrity.

25. Improving Our Website and Services

Where legally permitted, we may process information to understand and improve:

  • Website navigation;

  • Product presentation;

  • Checkout functionality;

  • Customer journeys;

  • Website performance;

  • Customer communication;

  • Service quality; and

  • Business operations.

26. Analytics

Where permitted, analytics may help us understand:

  • Website traffic;

  • Popular products;

  • Traffic sources;

  • Pages viewed;

  • Shopping basket behaviour;

  • Checkout behaviour;

  • Device categories;

  • Conversion information;

  • Website errors; and

  • General usage patterns.

Where consent is required for analytics technologies, we intend to use them only after obtaining the appropriate consent.

27. Legal Compliance

We may process personal information where necessary to meet legal or regulatory obligations.

These may include:

  • Tax requirements;

  • Accounting requirements;

  • Consumer protection obligations;

  • Product safety obligations;

  • Regulatory requirements;

  • Court orders;

  • Law enforcement requests;

  • Fraud-prevention obligations; and

  • Other applicable legal requirements.

28. Legal Claims

We may process and retain relevant information where reasonably necessary to:

  • Establish legal rights;

  • Exercise legal rights;

  • Defend legal claims;

  • Resolve disputes;

  • Enforce agreements;

  • Investigate fraud; or

  • Respond to legal proceedings.

29. Lawful Bases for Processing

Depending on the circumstances, we may rely on one or more lawful bases.

Contract

We may process information where necessary to enter into or perform a contract with you.

This may include:

  • Processing purchases;

  • Receiving payment;

  • Delivering goods;

  • Handling contractual returns; and

  • Providing order-related support.

Legal Obligation

We may process information where necessary to comply with legal obligations.

This may include:

  • Tax obligations;

  • Accounting requirements;

  • Consumer protection;

  • Product safety;

  • Regulatory requests; and

  • Other statutory obligations.

Legitimate Interests

We may process information where necessary for legitimate business interests, provided those interests are not overridden by your rights and freedoms.

Legitimate interests may include:

  • Operating our online store;

  • Preventing fraud;

  • Protecting website security;

  • Improving customer service;

  • Understanding business performance;

  • Maintaining appropriate records; and

  • Protecting legal rights.

Consent

We may rely on consent for activities where consent is appropriate or legally required.

Examples may include certain:

  • Marketing communications;

  • Analytics technologies;

  • Advertising technologies;

  • Cookies; and

  • Personalisation activities.

Where processing relies on consent, you may withdraw that consent.

30. Withdrawal of Consent

You may withdraw consent at any time where consent is our lawful basis.

To withdraw consent, you may:

  • Use the controls provided through our website;

  • Use an unsubscribe mechanism in marketing communications; or

  • Email info@lioncityco.shop.

Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

31. Information Required to Complete a Purchase

Certain information is necessary to enter into and perform a purchase contract.

For example, we generally require information such as:

  • Customer name;

  • Contact details;

  • Delivery information; and

  • Payment information.

If you do not provide information necessary to process an order, we may be unable to complete the transaction or deliver the products.

32. Shopify

Our online store may use Shopify technology.

Shopify may provide functionality relating to:

  • Website hosting;

  • Checkout;

  • Customer accounts;

  • Payments;

  • Order processing;

  • Store administration;

  • Fraud prevention;

  • Security;

  • Analytics; and

  • Other e-commerce functions.

Personal information may therefore be processed through Shopify's infrastructure.

Shopify may process certain information on our behalf and may process other information under its own independent legal responsibilities.

33. Payment Providers

We may use third-party payment providers to securely process transactions.

These providers may process:

  • Payment credentials;

  • Billing information;

  • Transaction information;

  • Device information;

  • Authentication information; and

  • Fraud-prevention information.

Customers should review privacy information provided by their chosen payment provider where relevant.

34. Shipping and Logistics Providers

We may disclose information to shipping and logistics providers where necessary to deliver your order.

Such information may include:

  • Name;

  • Address;

  • Contact details;

  • Order information;

  • Tracking information; and

  • Delivery instructions.

35. Fulfilment Providers

We may work with warehouses or fulfilment providers to prepare and dispatch products.

These providers may receive information reasonably necessary to:

  • Identify your order;

  • Package products;

  • Generate shipping documentation;

  • Arrange delivery; and

  • Process authorised returns.

36. Fraud-Prevention Providers

Fraud-prevention providers may process information to identify potentially suspicious transactions.

Relevant information may include:

  • IP addresses;

  • Device information;

  • Payment information;

  • Delivery information;

  • Order patterns;

  • Account activity; and

  • Transaction history.

37. Customer Service Providers

Where third-party customer service technology is used, information processed through those systems may include:

  • Customer name;

  • Email address;

  • Order number;

  • Complaint information;

  • Support messages; and

  • Return information.

38. Analytics Providers

Where legally permitted, analytics providers may process:

  • Website interaction information;

  • Browser information;

  • Device information;

  • Referral sources;

  • Cookie identifiers;

  • Approximate location information; and

  • Similar technical information.

39. Advertising and Marketing Providers

Where used and legally permitted, advertising or marketing providers may process information such as:

  • Cookie identifiers;

  • Device identifiers;

  • Website interactions;

  • Advertising interactions;

  • Conversion events; and

  • Marketing engagement.

Where consent is required, the relevant processing will be subject to appropriate consent choices.

40. Professional Advisers

Where reasonably necessary, information may be disclosed to professional advisers such as:

  • Accountants;

  • Legal advisers;

  • Tax advisers;

  • Auditors; and

  • Other professional service providers.

Such disclosure may occur for legitimate business, regulatory, or legal purposes.

41. When We May Share Personal Information

We may share relevant personal information:

  • To fulfil orders;

  • To process payments;

  • To deliver products;

  • To provide customer service;

  • To prevent fraud;

  • To protect our systems;

  • To comply with legal requirements;

  • To protect legal rights;

  • During legitimate business transactions; or

  • At your direction or with your consent.

We seek to limit disclosures to information reasonably necessary for the relevant purpose.

42. Legal Disclosures

We may disclose information where required or permitted by applicable law.

This may include disclosures in response to:

  • Court orders;

  • Law enforcement requests;

  • Regulatory investigations;

  • Tax authority requirements;

  • Fraud investigations;

  • Legal proceedings; or

  • Other legally valid requests.

43. Business Transactions

If lioncityco.shop undergoes a:

  • Sale;

  • Merger;

  • Acquisition;

  • Financing;

  • Restructuring;

  • Transfer of assets; or

  • Similar business transaction,

personal information may be disclosed or transferred where reasonably necessary.

Appropriate safeguards will be applied where required.

44. Sale of Personal Information

lioncityco.shop does not intend to operate a business model based on selling customer personal information to unrelated third parties for direct monetary payment.

However, online advertising or analytics technologies may involve information being disclosed to third-party platforms.

Where such processing requires consent or another specific legal basis under UK law, we intend to comply with the applicable requirement.

45. Cookies and Similar Technologies

Cookies are small files or pieces of information that may be stored or accessed on your device when you visit a website.

lioncityco.shop may use cookies and similar technologies for purposes including:

  • Shopping basket functionality;

  • Checkout;

  • Customer login;

  • Security;

  • Fraud prevention;

  • Remembering preferences;

  • Analytics;

  • Advertising;

  • Measuring marketing performance; and

  • Improving website functionality.

46. Strictly Necessary Cookies

Some cookies or similar technologies may be necessary for the website to function properly.

They may support:

  • Shopping baskets;

  • Checkout;

  • Customer authentication;

  • Fraud prevention;

  • Security;

  • Session management; and

  • Other essential services requested by the user.

Where applicable law permits these technologies to operate without consent, they may be used on that basis.

47. Analytics Cookies

Analytics technologies may help us understand how visitors interact with lioncityco.shop.

Where legally required, analytics cookies will only be used after appropriate consent has been obtained.

You may be able to reject or withdraw consent for optional analytics technologies through available cookie controls.

48. Advertising Cookies

Advertising cookies or similar technologies may be used, where legally permitted, to:

  • Measure advertising performance;

  • Record conversions;

  • Understand advertisement interactions;

  • Manage campaigns;

  • Limit repetitive advertising; and

  • Support relevant advertising.

Where consent is required, these technologies will be subject to appropriate consent preferences.

49. Pixels, Tags and Similar Technology

In addition to cookies, our website or service providers may use technologies such as:

  • Tracking pixels;

  • Web beacons;

  • Tags;

  • Scripts;

  • Local storage;

  • Device identifiers; and

  • Similar technologies.

These technologies will be handled consistently with applicable UK privacy requirements.

50. Managing Cookie Preferences

Where cookie controls are provided through lioncityco.shop, you may use them to manage optional cookies.

You may also be able to control cookies through your browser or device settings.

Blocking some strictly necessary technologies may affect functionality such as:

  • Shopping baskets;

  • Customer login;

  • Checkout; or

  • Security.

51. Direct Marketing

Where permitted by applicable law, we may send marketing communications regarding:

  • Products;

  • Promotions;

  • Special offers;

  • New products;

  • Store updates; and

  • Other relevant commercial information.

We will use consent where consent is legally required.

52. Existing Customer Marketing

Applicable UK electronic marketing rules may, in certain circumstances, allow communications about similar products to existing customers where the relevant legal conditions are satisfied.

Where such a mechanism is used, customers will be provided with an appropriate opportunity to opt out.

53. Marketing Opt-Out

You may stop receiving direct electronic marketing at any time.

You may:

We will process valid opt-out requests as required by applicable law.

54. Transactional Communications

Opting out of marketing does not prevent us from sending non-marketing communications necessary for your order or account.

These may include:

  • Order confirmations;

  • Payment confirmations;

  • Shipping notifications;

  • Delivery updates;

  • Return instructions;

  • Refund confirmations;

  • Security alerts; and

  • Customer service responses.

55. Marketing Suppression Records

When you unsubscribe, we may retain limited information indicating that you opted out.

This helps us prevent your address from being accidentally added back to marketing lists.

Such suppression information may be retained where reasonably necessary to respect your preference and comply with applicable legal requirements.

56. International Data Transfers

Online commerce may involve service providers operating internationally.

As a result, personal information may sometimes be processed or stored outside the United Kingdom.

International processing may occur in connection with:

  • Shopify;

  • Cloud services;

  • Payment processing;

  • Fraud prevention;

  • Customer support;

  • Analytics;

  • Marketing;

  • Fulfilment; or

  • Other technology services.

57. International Transfer Safeguards

Where a transfer is subject to UK international transfer restrictions, we intend to use an appropriate transfer mechanism where required.

Depending on the circumstances, this may include:

  • UK adequacy regulations;

  • Appropriate contractual safeguards;

  • International Data Transfer Agreements;

  • UK-approved transfer addenda;

  • Other legally recognised safeguards; or

  • Another lawful transfer mechanism.

Where required, relevant transfer risks may also be assessed.

58. How Long We Keep Personal Information

We do not intend to retain personal information indefinitely without an appropriate reason.

Retention periods depend on factors including:

  • Why the information was collected;

  • The nature of the information;

  • Contractual requirements;

  • Tax obligations;

  • Accounting requirements;

  • Consumer disputes;

  • Fraud-prevention requirements;

  • Warranty matters;

  • Product safety;

  • Legal claims; and

  • Other legitimate business needs.

59. Order Records

Order and transaction records may be retained for periods reasonably necessary to:

  • Manage customer service;

  • Process returns;

  • Process refunds;

  • Maintain accounting records;

  • Comply with tax obligations;

  • Prevent fraud;

  • Resolve disputes; and

  • Establish or defend legal claims.

60. Customer Service Records

Customer service communications may be retained for as long as reasonably necessary to:

  • Resolve enquiries;

  • Manage complaints;

  • Document returns or refunds;

  • Maintain appropriate business records; and

  • Protect legal rights.

61. Marketing Records

Marketing information may be retained while:

  • Marketing remains legally permitted;

  • Consent remains valid where required;

  • You have not objected; or

  • Retention remains reasonably necessary.

Opt-out records may be retained longer where needed to ensure that marketing preferences are respected.

62. Deletion and Anonymisation

When personal information is no longer reasonably required, we may:

  • Delete it;

  • Anonymise it;

  • Aggregate it; or

  • Securely dispose of it,

subject to applicable legal or legitimate retention requirements.

63. Data Security

We take reasonable technical and organisational measures intended to protect personal information against:

  • Unauthorised access;

  • Unauthorised disclosure;

  • Accidental loss;

  • Destruction;

  • Misuse;

  • Improper alteration; and

  • Unlawful processing.

64. Security Measures

Depending on the systems used, security measures may include:

  • Secure website connections;

  • Access controls;

  • Authentication mechanisms;

  • Restricted administrative access;

  • Security monitoring;

  • Payment security measures;

  • Fraud-prevention systems; and

  • Appropriate service-provider controls.

65. No Absolute Security Guarantee

No website, electronic transmission, or storage system can be guaranteed to be completely secure.

Customers should also take reasonable precautions to protect:

  • Account passwords;

  • Email accounts;

  • Payment accounts;

  • Devices; and

  • Other credentials.

66. Personal Data Breaches

If we become aware of a personal data breach, we will assess the incident and take appropriate steps.

These may include:

  • Containing the incident;

  • Investigating the cause;

  • Assessing potential risks;

  • Implementing corrective measures;

  • Working with relevant service providers;

  • Notifying the UK Information Commissioner's Office where legally required; and

  • Notifying affected individuals where legally required.

67. Your UK Data Protection Rights

Depending on the circumstances and applicable law, you may have rights concerning your personal information.

These rights may be subject to legal limitations, exemptions, and conditions.

68. Right to Be Informed

You have the right to receive appropriate information about how your personal information is collected and used.

This Privacy Policy is intended to provide that information.

Additional privacy notices may also be provided where appropriate.

69. Right of Access

You may have the right to request confirmation of whether we process your personal information and to receive access to qualifying information.

This is commonly known as a subject access request.

Requests may be sent to:

info@lioncityco.shop

70. Right to Rectification

If personal information we hold about you is inaccurate, you may request that it be corrected.

You may also request that incomplete information be completed where appropriate.

Contact:

info@lioncityco.shop

71. Right to Erasure

In certain circumstances, you may request deletion of your personal information.

This is sometimes referred to as the right to erasure or right to be forgotten.

This right is not absolute.

For example, we may need to retain information where necessary for:

  • Legal obligations;

  • Tax;

  • Accounting;

  • Fraud prevention;

  • Legal claims; or

  • Other lawful purposes.

72. Right to Restrict Processing

In certain circumstances, you may ask us to restrict processing of your personal information.

Where a restriction applies, information may continue to be stored while certain additional uses are limited.

73. Right to Data Portability

Where applicable legal requirements are satisfied, you may have the right to receive certain personal information in a structured, commonly used, and machine-readable format.

You may also have the right in appropriate circumstances to request transmission of qualifying information to another controller.

74. Right to Object

In certain circumstances, you may object to processing based on legitimate interests or other applicable grounds.

We will consider valid objections in accordance with applicable law.

75. Right to Object to Direct Marketing

You have the right to object to the processing of personal information for direct marketing.

If you object, we will stop using your personal information for direct marketing purposes as required by law.

You may contact:

info@lioncityco.shop

76. Rights Relating to Automated Decision-Making

Automated systems may occasionally assist with activities such as:

  • Fraud detection;

  • Payment risk assessment;

  • Security;

  • Marketing;

  • Recommendations; or

  • Website personalisation.

Where applicable law provides rights relating to automated decision-making or profiling, those rights will be respected.

We do not intend to make solely automated decisions producing significant legal or similarly important effects on customers unless an appropriate legal basis and safeguards apply.

77. Profiling

Where legally permitted, profiling may be used to:

  • Identify potential fraud;

  • Understand website use;

  • Improve recommendations;

  • Analyse marketing effectiveness; or

  • Improve customer experience.

Where consent is required, profiling associated with optional tracking technologies will be subject to appropriate consent controls.

78. Exercising Your Rights

To exercise an applicable privacy right, contact:

info@lioncityco.shop

Please clearly describe your request and provide sufficient information to help us locate the relevant records.

79. Identity Verification

For security reasons, we may need to verify your identity before fulfilling certain privacy requests.

This helps prevent personal information from being:

  • Disclosed;

  • Changed; or

  • Deleted

at the request of an unauthorised person.

We will seek to request only information reasonably necessary for verification.

80. Authorised Representatives

Where permitted by law, an authorised representative may make a request on behalf of another individual.

We may request reasonable evidence that the representative has authority to act.

We may also verify the identity of the individual concerned.

81. Response to Privacy Requests

We will respond to valid privacy requests within the applicable legal timeframe.

Where the law permits additional time because of the complexity or number of requests, we will handle the matter according to the applicable requirements.

82. Complaints to lioncityco.shop

If you are concerned about the way we process your personal information, please contact:

info@lioncityco.shop

We encourage you to provide:

  • Your name;

  • Relevant order information where applicable;

  • A description of your concern;

  • Relevant dates; and

  • The resolution you are seeking.

We will review legitimate privacy concerns in good faith.

83. Information Commissioner's Office

Individuals in the United Kingdom may have the right to make a complaint to the Information Commissioner's Office (ICO) concerning the processing of their personal information.

Contacting lioncityco.shop first does not remove your right to complain to the ICO.

However, we encourage you to contact:

info@lioncityco.shop

so that we have an opportunity to investigate and address your concern.

84. Children

lioncityco.shop is intended as a general online retail store and is not specifically designed to collect unnecessary personal information from young children.

We do not knowingly seek to collect children's personal information for inappropriate purposes.

If a parent or guardian believes that a child has provided personal information inappropriately, please contact:

info@lioncityco.shop

We will review the circumstances and take appropriate steps where required.

85. Special Category Personal Information

We do not ordinarily require customers to provide special category personal information in order to purchase ordinary retail products.

Please avoid sending unnecessary sensitive information through normal customer service channels.

If special category personal information is processed, we will seek to ensure that an appropriate lawful basis and additional legal condition apply where required.

86. Criminal Offence Information

We do not ordinarily seek to collect criminal offence information about customers.

However, limited information relating to suspected fraud or unlawful conduct may be processed where legally permitted and reasonably necessary to:

  • Prevent crime;

  • Protect customers;

  • Protect our business;

  • Exercise legal rights; or

  • Comply with legal obligations.

87. Product Reviews

Where product reviews are available, information voluntarily included in a public review may become visible to other visitors.

Customers should avoid including unnecessary personal information such as:

  • Home addresses;

  • Telephone numbers;

  • Personal email addresses;

  • Payment information; or

  • Sensitive personal information

in publicly visible reviews.

88. User-Generated Content

Where you voluntarily provide photographs, videos, comments, or other content, we may process that content for purposes connected with the feature through which it was submitted.

Where content is submitted for public publication, it may become visible to other website users.

89. Social Media

If you interact with lioncityco.shop through a social media platform, that platform may independently process personal information according to its own privacy terms.

Depending on platform settings, we may receive information concerning your interaction with our content.

90. Third-Party Links

lioncityco.shop may contain links to third-party websites.

These may include:

  • Payment providers;

  • Delivery services;

  • Social media platforms;

  • Manufacturers;

  • Product information services; and

  • Other external websites.

Third-party websites are independently operated and may use their own privacy practices.

91. External Privacy Policies

When you leave lioncityco.shop and visit another website, you should review that website's:

  • Privacy policy;

  • Cookie policy;

  • Terms;

  • Security practices; and

  • Other relevant notices.

We are not responsible for an independent third party's privacy practices except to the extent applicable law provides otherwise.

92. Data Minimisation

We aim to collect personal information that is reasonably relevant and necessary for the purposes for which it is processed.

We do not intend to collect substantially more personal information than is necessary for the normal operation of our online store.

93. Data Accuracy

We aim to keep personal information reasonably accurate where necessary.

Customers can assist by providing accurate:

  • Names;

  • Email addresses;

  • Telephone numbers;

  • Billing information; and

  • Delivery addresses.

If information changes, you may update your account where available or contact:

info@lioncityco.shop

94. Purpose Limitation

We aim to process personal information for purposes that are compatible with the purposes for which it was collected.

If we intend to use personal information for a materially different purpose requiring additional notification or consent, we will take appropriate steps where legally required.

95. Accountability

We aim to take reasonable measures to demonstrate responsible handling of personal information.

Depending on our activities, these measures may include:

  • Maintaining appropriate procedures;

  • Reviewing service providers;

  • Applying security controls;

  • Respecting individual rights;

  • Maintaining records; and

  • Updating privacy information where necessary.

96. Product Safety and Recalls

Where necessary for product safety, we may process customer information to:

  • Identify affected orders;

  • Contact affected customers;

  • Send safety warnings;

  • Arrange recalls;

  • Arrange repairs;

  • Provide replacements; or

  • Issue refunds.

Such processing may occur where necessary for legal obligations, legitimate interests, or another appropriate lawful basis.

97. Returns and Refunds

When processing a return or refund, we may collect or use:

  • Order information;

  • Customer contact information;

  • Payment transaction information;

  • Product photographs;

  • Video evidence where relevant;

  • Return tracking;

  • Delivery information;

  • Complaint information; and

  • Customer correspondence.

This information is used to investigate and resolve the relevant request.

98. Chargebacks and Payment Disputes

Where a transaction is disputed through a payment provider, information may be processed or shared to:

  • Investigate the dispute;

  • Respond to the payment provider;

  • Verify fulfilment;

  • Provide delivery evidence;

  • Prevent fraud; and

  • Protect legal rights.

Relevant information may include order, payment, delivery, and customer communication records.

99. Fraud Detection Technology

Shopify, payment providers, or other security providers may use automated systems to analyse indicators such as:

  • IP address;

  • Device information;

  • Payment information;

  • Delivery address;

  • Order value;

  • Account activity;

  • Transaction patterns; and

  • Previous fraud indicators.

These systems may help identify transactions requiring additional verification.

100. Delivery Tracking

Delivery carriers may process information in connection with tracking and delivery.

This may include:

  • Tracking numbers;

  • Delivery status;

  • Delivery attempts;

  • Collection information;

  • Delivery confirmation;

  • Safe-place information; and

  • Other carrier records.

101. Changes to Service Providers

The service providers used by lioncityco.shop may change over time.

We may add, remove, or replace providers for reasons including:

  • Security;

  • Reliability;

  • Cost;

  • Functionality;

  • Compliance;

  • Performance; and

  • Customer experience.

The processing of personal information through new providers will remain subject to applicable legal requirements.

102. Changes to Our Business

If our business changes through:

  • Restructuring;

  • Acquisition;

  • Sale;

  • Merger;

  • Financing; or

  • Transfer of business assets,

relevant personal information may form part of that transaction where legally permitted.

Appropriate safeguards and transparency requirements will be applied where necessary.

103. Changes to This Privacy Policy

We may update this Privacy Policy periodically.

Reasons may include:

  • Changes in applicable law;

  • Regulatory guidance;

  • Changes made by the Data (Use and Access) Act 2025 or related implementation;

  • Changes to Shopify services;

  • New payment providers;

  • New delivery providers;

  • New marketing technologies;

  • Security developments;

  • Website improvements; or

  • Changes to the way we process personal information.

104. Material Changes

Where a change materially affects the way your personal information is processed and applicable law requires additional notice or consent, we will take appropriate steps.

An updated privacy policy will not retrospectively make unlawful processing lawful.

105. Keeping This Privacy Policy Available

We aim to keep this Privacy Policy reasonably accessible through lioncityco.shop.

Customers are encouraged to review it periodically, particularly before providing personal information or completing a purchase.

106. Contact Information

For any privacy-related question, request, complaint, or concern, contact:

lioncityco.shop
Privacy and Customer Contact: info@lioncityco.shop
Website: lioncityco.shop
Primary Market: United Kingdom

You may contact us concerning:

  • Access to personal data;

  • Correction of personal data;

  • Erasure requests;

  • Restriction requests;

  • Data portability;

  • Objections;

  • Marketing opt-outs;

  • Consent withdrawal;

  • Cookie preferences;

  • Automated processing concerns;

  • Privacy complaints; and

  • General data protection questions.

107. Final Privacy Statement

At lioncityco.shop, we recognise that customers expect their personal information to be handled responsibly.

Our objective is to:

  • Collect information transparently;

  • Use personal information only for legitimate purposes;

  • Limit unnecessary data collection;

  • Protect personal information appropriately;

  • Work responsibly with service providers;

  • Respect marketing choices;

  • Provide appropriate cookie controls;

  • Respect applicable UK data protection rights; and

  • Maintain clear privacy information.

Nothing in this Privacy Policy is intended to exclude, restrict, or reduce any privacy or data protection right that cannot lawfully be excluded under applicable United Kingdom law.

For all privacy-related enquiries, please contact:

lioncityco.shop
Email: info@lioncityco.shop

This Privacy Policy provides general information regarding the privacy practices of lioncityco.shop and is intended to support transparent operation of the online store. It does not constitute formal legal advice for any specific business or individual circumstances.